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On May 18-19, 2020, the Eastern Partnership Ready to Trade project, implemented by the International Trade Centre (ITC) in partnership with the Centre for the Promotion of Imports (CBI), organized a two-day online training for project’s beneficiaries. The objective of the training was to strengthen the export capacity of selected SMEs in the EU market.

The sessions were led by Reindert Dekker, an expert in international marketing and sales. He has vast experience in the food and beverage with a focus on natural, organic and healthy brands. He is an advisor to small and medium-sized enterprises from all over the world on product and strategy advancement, export management and distribution/partnership development.

Fifteen Eastern Partnership: Ready to Trade project beneficiary companies attended the workshop. The sessions covered several topics, including current tendencies and the impact of COVID19 on price development in the EU market. Furthermore, the cost and price in the agrifood value chain, retail price strategies, export pricing and value price analysis were also covered during the meetings.

"Workshop participants received the most recent information about the current tendencies in the EU market during the COVID19 pandemic and they examined the ways in which the pandemic impacts product cost and pricing. The training will help companies to develop  product costing and pricing strategies for the EU market", - says Konstantine Mdinaradze, the national project manager of the Eastern Partnership: Ready to Trade a EU4Business initiative.

The Ready to Trade project helps small and medium-sized enterprises (SMEs) from Eastern Partnership countries to integrate into global value chains and access new markets with a focus on the EU, assisting SMEs in producing value-added goods following international and EU market requirements while connecting them with buyers from global value chains and markets. The project is financed by the European Union.

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